About Us

Pioneering Italian Color Cosmetics Contract Manufacturing

MPlus Cosmetics is an innovative, rapidly expanding color cosmetics contract manufacturer headquartered in Inzago (Milan), Italy.

Founded in 2002 by industry expert David Chant as Mascara Plus, the company originated with a specialized focus on mascara formulation and in-house fiber brush manufacturing. This unique synergy between formulation chemistry and brush performance enabled rapid international growth, establishing MPlus as a key partner for premier beauty brands worldwide.

For over 22 years, MPlus Cosmetics has cultivated robust supply-chain partnerships, delivering 360-degree turnkey OEM and private label services. Today, our 10,800+ square meter manufacturing facility combines R&D expertise with scalable production across all color cosmetic categories: Face, Eyes, and Lips.

Professional color cosmetics manufacturing facility in Milan Italy - MPlus Cosmetics

Formula & Packaging Synergy

From initial R&D concept to high-speed batch manufacturing, we engineer complete makeup solutions designed for maximum shelf presence and consumer satisfaction.

Corporate Evolution & Key Milestones

Two decades of continuous technological investment, factory expansion, and product innovation in Milan, Italy.

2002

Company Founded

Mascara Plus was established by David Chant with an initial specialized R&D laboratory in Torino, Italy.

2005

First Factory Expansion

Expanded operational capacity by opening a 120 sqm production facility in Cernusco sul Naviglio, Milan.

2008

Scale-Up in Pioltello

Relocated production to a larger 600 sqm factory in Pioltello to support growing international buyer demand.

2012

Inzago HQ Establishment

Moved to Inzago (Milan) into a 2,400 sqm facility, expanding the professional team to over 20 specialists.

2017

Capacity Doubling

Expanded operational footprint to 4,400 sqm, significantly boosting automated filling and packaging output.

2018

Rebranding to MPlus

Mascara Plus rebranded to MPlus Cosmetics. Facility expanded beyond 7,000 sqm with dedicated Face & Lip R&D sectors.

2019

Lean Manufacturing Integration

Implemented full Lean Manufacturing workflows across an expanded 10,800 sqm modern manufacturing plant.

2021

ISO 45001 Certification

Achieved UNI ISO 45001 accreditation, completing our integrated Quality, Safety, and Environmental management framework.

2023

RSPO Sustainable Sourcing

Obtained RSPO certification, guaranteeing ethically and sustainably sourced palm oil derivatives in all cosmetics.

2024

Multifunctional Hybrid Formulations

Surpassed 100 expert employees while pioneering hybrid skincare-infused color cosmetics formulations.

2025

Carbon Footprint Decarbonization

Launched comprehensive carbon accounting across Scope 1, Scope 2, and Scope 3 operational supply chains.

More Than Mascara: Full-Spectrum Beauty Solutions

We engineer precision-manufactured cosmetics designed to give global beauty brands a competitive market advantage.

FROM: Mascara Market Leadership

Recognized globally for setting quality benchmarks in premium mascara production by harmonizing formula chemistry with custom molded plastic and fiber brush mechanics.

TO: Complete Color Cosmetics Authority

Leading the global OEM market across Face, Eye, and Lip cosmetics through groundbreaking concepts, sustainable raw materials, and flawless formula-applicator delivery systems.

Certified International Manufacturing Standards

Our plant strictly complies with global regulatory standards, environmental frameworks, and ethical supply chain audits.

ISO 22716 : GMP

Good Manufacturing Practices for Cosmetics

ISO 14001

Environmental Management System

ISO 9001

Quality Management System

ISO 45001

Occupational Health & Safety

EcoVadis 2026

Committed Sustainability Rating

Sedex Member 2026

Ethical & Sustainable Supply Chain

Ready to Develop Your OEM Cosmetic Line?

Connect directly with our Milan-based R&D team and OEM project managers to formulate custom lipsticks, mascaras, foundations, or specialized beauty tools under your label.

Send an Inquiry