At MPlus Cosmetics, our Italian R&D team continuously generates trend-setting cosmetic concepts engineered specifically for global beauty brands and private label leaders. Based in Milan, we combine 22+ years of contract manufacturing experience with cutting-edge pigment technology, sensory textures, and clean formulation standards.
Our seasonal turnkey collections present market-ready concepts in eye, lip, and face makeup. Each concept can be fully customized—from shade matching and active ingredients to packaging design and custom mascara brush pairings—enabling fast-track brand development with guaranteed European quality and regulatory compliance.
Discover market-tested, sensory beauty concepts designed to give your brand a competitive edge in international markets.
Unveiled at MakeUp in Paris, Essence Nude redefines natural beauty. Featuring skin-fusing formulas, weightless concealers, and clean-finish lip oils, this collection focuses on enhancing authentic skin texture through micro-pigment technology.
Debuted at MakeUp in Los Angeles, Alma Lux introduces hybrid color innovation. Blending Mediterranean luminosity with long-wearing performance, this series showcases radiant liquid blushes and light-shifting lip toppers.
Presented at Cosmopack North America Miami, Echoes delivers weightless, breathable makeup formulations. Designed for modern consumers seeking effortless wear, featuring ultra-fine mascara wands and breathable face primers.
Introduced at MakeUp in New York, Resonance captures energy through high-impact pigments. Features smudge-proof liquid eyeshadows, high-gloss lip lacquers, and metallic eyeliner formulas engineered for long-lasting intensity.
Sensory textures meet high natural-origin ingredient percentages. Playful Muse explores tactile application through bouncy gel blushes, soft-matte lipstick sticks, and customized mascara brush delivery systems.
Launched at Cosmopack Bologna, Rêverie redefines luxury with velvet-soft, multi-use color sticks and transformational cream-to-powder eyeshadows. Crafted to deliver weightless feel with buildable coverage.
We streamline the OEM cosmetic development process for international beauty brands, retailers, and private label importers.
Over two decades of research in color cosmetics, specializing in complex mascara emulsion, lipstick molding, and high-purity pigment suspensions.
In-house brush development matching fiber design, wiper geometry, and formula viscosity for optimized mascara and lip gloss performance.
Full technical documentation support including Safety Data Sheets (SDS), PIF creation, stability testing, and EU/FDA regulatory compliance.
Accelerate your product launch with our turnkey private label formulation concepts engineered in Milan.