Private Label Mascara
Volumizing, lengthening, curling, tubing, and waterproof formulas enriched with protective conditioning complexes.
Premier Contract Manufacturer
Your Trusted Mascara Manufacturer & Eye Cosmetics Partner
If you are seeking a proven OEM/ODM partner for private label mascara, high-impact eyeshadow palettes, precision eyeliners, and specialized eye-brush applicators, MPlus Cosmetics delivers unmatched industry expertise. Operating from our state-of-the-art laboratory facility near Milan, Italy, we combine over two decades of formula research with authentic Italian beauty design.
Founded originally as a specialized mascara manufacturer, MPlus Cosmetics has expanded into an internationally recognized full-service color cosmetics supplier. We support prestige beauty brands, indie labels, and global distributors with regulatory-compliant formulations, full traceability, ISO 22716 certification, and sustainable ingredient sourcing.
ISO 22716 & GMP Certified
Rigorous Italian quality control meeting EU & US FDA standards.
Custom Applicator R&D
Proprietary fiber & elastomer mascara brush engineering.
22+ Years Innovation
Pioneering non-clumping, long-wear, and clean formulations.
Turnkey Supply Chain
From initial concept & bulk batching to final assembly.
Product Portfolio
Private Label Eye Cosmetics Solutions
Custom formulas tailored to your brand aesthetics, performance targets, and regulatory standards.
Eyeshadow Palettes
Velvety matte, ultra-shimmer, metallic, cream-to-powder, and liquid glitter formulations with extreme color payoff.
Precision Eyeliners
Smudge-proof liquid pens, gel pot liners, felt-tip applicators, and smooth kajal pencils with 24-hour wear.
Eyebrow Cosmetics
Tinted brow pomades, micro-blade pens, clear setting gels, and sculpting waxes for natural to defined finishes.
Advanced R&D Lab
Mascara Wand Engineering & Formula Synergy
The secret to an exceptional mascara lies in the perfect marriage between the chemical formula and the physical wand. At MPlus Cosmetics, we specialize in custom mascara brush manufacturing, offering bespoke fiber wands and molded elastomer (silicone) applicators.
Our formulation scientists work side-by-side with brush engineers to ensure precise dosage, zero clump formation, and optimal lash separation. Whether you require a vegan conditioning mascara or a ultra-black high-impact formula, our Milan innovation hub delivers custom prototypes validated by rigorous microbiological, stability, and ophthalmological testing.
Key Technical Specifications:
- Ophthalmologically & dermatologically tested formulations
- Clean, vegan, cruelty-free, and EU/FDA compliant ingredient lists
- Custom molded silicone wands & fiber brush geometry
- Flexible order quantities (MOQ) tailored for global market entry
Craftsmanship Spotlight
Italian Manufacturing Excellence
Custom Mascara Applicator Engineering
High-Pigment Shimmer & Powder Texture
ISO-Certified Italian R&D Facility
Buyer Guidance
Frequently Asked Questions for B2B Importers
Where are MPlus Cosmetics products formulated and produced?
All our cosmetics—including mascara, eyeshadow, and liquid eyeliners—are proudly researched, formulated, and manufactured in our certified facility in Inzago (Milan), Italy, ensuring 100% authentic Italian production quality.
Can MPlus Cosmetics assist with custom packaging and brush design?
Yes. As a turnkey OEM/ODM partner, we offer complete private label solutions including custom mascara wand design, bulk packaging sourcing, container compatibility testing, and artwork branding guidance.
Do your eye formulations meet international regulatory requirements?
Absolutly. Our in-house regulatory team ensures all formulations comply fully with European Union (EC Regulation 1223/2009), US FDA regulations, and regional compliance mandates across Asia and the Middle East.
What options are available for clean and vegan eye makeup lines?
We offer dedicated clean beauty, vegan, microplastic-free, and sustainable ingredient options for mascara, liquid eyeshadows, and brow cosmetics without compromising longevity or color intensity.
Ready to Launch Your Eye Cosmetic Line?
Partner with Italy's Premier OEM Cosmetic Manufacturer
Contact our experienced account managers today for personalized consultations, formula samples, technical specifications, and minimum order quantity (MOQ) details.