Flagship Product
Private Label Mascara
High-impact volumizing, lengthening, curling, and tubing mascara formulas paired with custom molded silicone or fiber brushes engineered for effortless lash definition.
Premier Contract Manufacturing
Your Trusted Mascara Manufacturer & Eye Cosmetic Partner
For over two decades, MPlus Cosmetics has led the color cosmetics industry in formulating high-performance mascara, rich pigment eyeshadow palettes, precision eyeliners, and specialized brow products. Engineered in our state-of-the-art R&D laboratory in Milan, our eye cosmetics deliver unmatched stability, color payoff, and application precision for global B2B clients.
22+ Years Expertise
Deep formulation knowledge in lash lengthening, volumizing tubing mascaras, and smudge-proof ocular compliance.
ISO 22716 / GMP Certified
Operating under rigorous European cosmetics manufacturing standards with complete batch traceability and safety testing.
Custom Applicator R&D
In-house engineering of custom fiber and molded silicone mascara brushes designed for specific bulk viscosity.
Turnkey Private Label
From initial formula creation and shade matching to primary packaging, filling, and international regulatory support.
OEM Product Portfolio
Comprehensive Eye Cosmetics Manufacturing
Our dedicated R&D scientists work closely with beauty brand founders and corporate procurement teams to deliver tailor-made formulations and bespoke packaging solutions.
High-Pigment Payoff
Eyeshadow Palettes & Creams
Silk-touch pressed powders, creamy metallic formulas, liquid glitter toppers, and baked eyeshadows formulated with clean, ethically sourced micro-micas and pigments.
24-Hour Wear
Precision Eyeliners & Brow Care
Waterproof liquid dip eyeliners, gel pencil formulations, micro-tip felt applicators, and tinting brow pomades designed for smooth glide and smudge-resistant performance.
Italian R&D & Production
Scientific Formulation & Regulatory Reliability
Developing market-leading eye cosmetics requires strict adherence to ocular safety, hypoallergenic standards, and precise texture stability. At MPlus Cosmetics, our Milan-based R&D department combines traditional Italian craftsmanship with cutting-edge cosmetic science.
Rigorous Ophthalmological & Dermatological Testing
Every mascara, eyeliner, and eyeshadow bulk formula undergoes exhaustive challenge testing, stability trials at extreme temperatures, and ocular safety evaluation before client production.
Whether your brand demands clean-beauty compliant mascara formulas, vegan eyeshadow pigments, or sustainable PCR packaging integration, MPlus Cosmetics provides the regulatory expertise required to export smoothly to EU, US, Asian, and Middle Eastern markets.
Buyer Guidance
Frequently Asked Procurement Questions
Key information for beauty brand procurement managers, global distributors, and private label importers.
What is the MOQ for custom private label mascara production?
Minimum order quantities depend on whether standard packaging or fully customized tooling is selected. Generally, our production lines accommodate full-scale corporate orders starting at standard B2B thresholds with flexible scaling options.
Can we request custom shade matching for eyeshadow palettes?
Yes. Our color laboratory specializes in exact shade matching according to Pantone color references, master swatch samples, or specific target market color trends.
How does MPlus match mascara formulas with brush designs?
We analyze formula viscosity, solid-to-wax ratio, and dry-down time to custom-pair bulk formulas with optimal fiber geometry or molded elastomer wipers and brushes for perfect product delivery.
Do you assist with international regulatory documentation?
As an established Italian manufacturer, we provide complete PIF (Product Information File), Safety Assessments (CPSR), SDS documentation, and FDA VCRP registration guidance for seamless global shipping.